Held at the Bellvue Hotel's XIX Restaurant in Philadelphia, it was a fun morning spent socializing with other bloggers, meeting some wonderful people who work for the brands who participated in the event, and learning.
I really enjoyed the presentation by Lands End, who make at least half of my wardrobe. They focused on their 2013 Swimwear line and described all the new features, including great tips on how to get a perfect fit in a bathing suit. Something that I absolutely loved was learning that they are now selling swim shirts with SPF protection for women that do not look like surfer rash guards. My son and husband have been wearing rash guards for sun protection at the beach, but I never found one for women that was flattering or feminine. This season, Lands End is offering their swim tees that have SPF 50 protection, are lightweight, and fast drying. They come in lots of colors and patterns and I hope that they are popular so that they continue to offer them in the future. I went home that day with plans to purchase one for our upcoming beach vacation, since I am really tired of sitting on the beach with a sweatshirt on to protect me from burning. I ordered the violet colored one, because I love purple!
Ordering a swimsuit online without trying it on can be a challenge. I learned that Lands End offers fitting and style advice via online chat or by phone. If the person you are chatting with can't answer a question you have, they agent contacts one of the fashion consultants for more information and will get back to you. They also have a great swim resource guide online to find your perfect fit and style. I also learned that all those comments online that customers leave, the ones under the description for each item for sale....they actually read them and pay attention to what their customers say! If they receive enough similar feedback about an item, they take that into consideration for the future designs. I am glad to hear that leaving feedback actually counts!
I have been a Lands End customer for years. My son has a thing for fabrics. He loves how my cotton clothing from Lands End feels. In fact, if I'm not wearing a Lands End item, he tells me I'm not feeling snuggly enough. (He is a slightly crazy and cuddly five year old!!) He has many LE items too, as their kids clothes are awesome! His winter coat for the past four years has been from LE.
Disclosure: I did not receive any monetary compensation for attending or writing about the Mom Mixer. I really have been a LE customer for years and the opinions expressed here are honest. I did recieve a tote bag from LE. I was not required to write about the brands or event.